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Jaiia Cerf - LUSTRE

Jaiia Cerff

Producer, Musician, and Activist

Jaiia Cerff is an Australian-born producer, musician, and activist known for his eclectic blend of downtempo, hip-hop, and electronic music. Raised in a nomadic environment, his early years were spent traveling with his mother, living among diverse communities—from horse farms in Turkey to the desert plains of Mexico—experiences that deeply influenced his artistic perspective.

Professionally, Jaiia is recognized for his collaborations with Indigenous rapper and activist Xiuhtezcatl. Together, they released the album XI:XI in 2021, which features tracks like “Panadería” and “Castle in the Sky,” showcasing Jaiia's signature fusion of organic sounds, analog synths, and live rhythms.

Highlights

  • Artivist Collaborator – Producer of XI:XI with Xiuhtezcatl: In 2021, Jaiia co-created XI:XI, a boundary-pushing album with Indigenous rapper and activist Xiuhtezcatl, merging downtempo rhythms, hip-hop energy, and analog textures into a powerful sonic statement.
  • Signature Sound – Fusing Analog Warmth with Organic Flow: Jaiia’s production is marked by a unique fusion of live instrumentation, earthy textures, and synth-driven ambiance—crafting immersive soundscapes on tracks like “Panadería” and “Castle in the Sky.”
  • Activism Through Art – Music as a Tool for Consciousness: A committed artivist, Jaiia weaves themes of identity, environmentalism, and spiritual reflection into his work, using music not just to entertain, but to awaken and inspire.
Artist One-Sheet

Jaiia Cerff

Producer, Musician, and Activist

Jaiia Cerff is an Australian-born producer, musician, and activist known for his eclectic blend of downtempo, hip-hop, and electronic music. Raised in a nomadic environment, his early years were spent traveling with his mother, living among diverse communities—from horse farms in Turkey to the desert plains of Mexico—experiences that deeply influenced his artistic perspective.

Professionally, Jaiia is recognized for his collaborations with Indigenous rapper and activist Xiuhtezcatl. Together, they released the album XI:XI in 2021, which features tracks like “Panadería” and “Castle in the Sky,” showcasing Jaiia's signature fusion of organic sounds, analog synths, and live rhythms.